The Phenomenon on Digital Marketing
Marketing, in its very core, has been known to man for a ton of centuries that have passed up until the present. Having that said, change is inevitable, and one aspect from marketing that definitely made its innovative endeavors is that of the interaction present between the marketers themselves and the ones buying the products or services that they are offering to their own benefit. Such understandable shifts may stem from that of the notoriety of social media, or even how the internet itself influenced the perception of people in different parts of the world.
In line with this, the existence of marketing funnels have also made themselves quite prominent in today’s times, which for a fact have established itself ever since the eighteen nineties. This lets you to understand that even such marketing models do undergo its own fair share of evolution through the years. Yes, going for the traditional method based on the marketing funnel of the past may work for your brand, but having to compete directly with other prospects who are heavily reliant on the advances of digital marketing may prove to be another challenge that you may have a hard time confronting on at the end of the day.
If you want to put a blame on anything, then you could definitely accuse the internet for being the one that made its big strides on the concept of a marketing funnel to begin with. In this case, you are no longer given a limit on the prices and stores that you could venture out unto as you are practically given a wide array of prospects to visit in the process. If you are the potential buyer, then you are practically given all the convenience in the world to access local or international products and services at the very comfort of your own home. This would lead up to some noteworthy benefits that a seller could also get as they are now able to do their own expansion on the demographic that they are able to cover to their own given accord.
Rightfully so, brands themselves have also evolved as well. Sooner or later, an engagement situated towards the customers and sellers would be established, which makes it far more convenient for all the parties to get along as suggested by the model implied on the marketing funnel itself. With a number of platforms made available, brands and companies are now looking for something far innovative for their brand to stand out amongst the crowd. Thus, the digital marketing funnel is able to give out its own credit to the due changes that a modern day prospect would make. This certain model or method in fact is particularly biased on the concept of being unique, engaged and educated. If the customer and brand have built a solid relationship in the endeavor, then the marketing funnel is basically a success.