Know the Importance of Trademark Registration
There are several aspects of a trademark, and to mention a few, it identifies and distinguishes goods and services of one seller from that of the others, it indicates the source of goods and services, and it can be any word, name, symbol, device or combination of them to form a brand name.
The most cost effective and fastest way for a business to secure its identity, its commercial advantage and its market position is through trademark registration. Business owners in several occasions are not able to come into realization that by using trademarks, they are securing their intellectual property rights. A heap of exclusive rights are granted exclusively to the owners by registering a trademark. It is good therefore for a business to know of a few legal and commercial advantages of trademark registration.
The main advantage of registering your trademark is exclusivity, which is the first way of protecting your brand rights through a logo or a name. By way of trademark registration, you will be preventing others from using a matching or similar mark or goods and services that are related since there will be verification of your official ownership. In cases of misrepresentation and breach of intellectual property rights, you are basically provided with protection which is unlimited.
In order to deter or prevent others from using your mark, you should register it because in effect you are making an announcement to the rest of the world that you own the trademark rights, and this is another main reason of the why you register your mark. In essence therefore, if you found anybody violating your rights, you can automatically rightfully sue the person. You can also easily seek the suitable legal action in a federal court if in some instances a third party will use your trademark without your consent.
There will be an increase in the reputation of your business, and this is another advantage in registering your mark, for the reason that an early stage of promotion of your brand is crucial to the potential enhancement and success of your enterprise. By securing your brand by trademark registration, you have a powerful and remarkable brand that has a legal foundation which is reliable for the reputation of your business to build upon in the market. There will be an increase of trust from your customers with the registration of your brand, and this will be a signal of the longevity of the life span of your business.
A nationwide priority of your brand is said to be the most important advantage that your business can get by registering your trademark. Having a nationwide priority would mean extensive trademark protection, getting exclusive nationwide ownership, and in the securing of priority date for the future of your trademark.